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Internet and mobile applications represent one of the biggest areas of opportunity for businesses of all types. Despite the economic downturn, the $385 billion Internet and mobile market continues to grow and is expected to do so for the foreseeable future.
Providing insight into the 193 million U.S. Internet users, Consumer Use of the Internet & Mobile Web 2009 assesses online activities and content, e-commerce spending, mobile access to the Web, Internet advertising, and more.
Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced from over 50 top research organizations. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses wireless Internet access and applications using cellphones, PDAs, and other mobile devices.
Along with top-line data, the handbook provides over 350 links to additional resources for more in-depth assessments.
This annual handbook serves as both a strategic planning guide for business executives in all sectors, from portals and content developers to markets and researchers, as well as a comprehensive reference for business libraries.