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RKMA Publications
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Business-to-Business Marketing 2024   
June 2023; 237 pages; ISBN# 9781577833284; $385.   

Seventh Edition. Business-to-Business Marketing 2024 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and... learn more

Consumer Behavior 2024   
June 2023; 334 pages; ISBN# 9781577833291; $385.   

17th edition. Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. Consumer Behavior 2024 assesses how this spending is... learn more

Consumer Marketing & Advertising 2024   
June 2023; 266 pages; ISBN# 9781577833307; $385.   

9th Edition. Consumer Marketing & Advertising 2024 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct... learn more

Consumer Use Of The Internet & Mobile 2024   
June 2023; 203 pages; ISBN# 9781577833314; $385.   

Eighth Edition. Providing insight into the 220 million U.S. adult Internet users, this ebook assesses online activities and content, e-commerce spending, mobile access to the... learn more

Entertainment & Leisure Market Research 2024   
June 2023; 270 pages; ISBN# 9781577833321; $385.   

20th Edition. Entertainment & Leisure Market Research 2024 presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural &... learn more

Restaurant, Food & Beverage Market Research 2024   
June 2023; 355 pages; ISBN# 9781577833338; $385.   

21st Edition. With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this business reference ebook provides consumer spending data,... learn more

Retail & E-Commerce Market Research 2024   
June 2023; 201 pages; ISBN# 9781577833345; $385.   

22nd Edition. Retail & E-Commerce Market Research 2024 provides the most comprehensive retail business and

e-commerce market data and analyses available in any... learn more

Sports Marketing 2024   
June 2023; 326 pages; ISBN# 9781577833369; $385.   

First published in 1997, this is RKMA's 22nd assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing... learn more

Travel & Tourism Market Research 2024   
June 2023; 332 pages; ISBN# 9781577833376; $385.   

20th Edition. This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous editions... learn more

U.S. Cities & Communities 2024   
June 2023; 260 pages; ISBN# 9781577833383; $385.   

Third Edition. U.S. Cities & Communities 2024 presents dozens of surveys analyzing consumer-related characteristics of U.S. cities. Participation in activities including... learn more

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