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RKMA Publications
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Consumer Behavior 2022   
July 2021; 339 pages; ISBN# 9781577832959; $385.   

15th edition. Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. Consumer Behavior 2022 assesses how this spending is... learn more

        
 
Business-to-Business Marketing 2022   
July 2021; 223 pages; ISBN# 9781577832980; $385.   

Fifth Edition. Business-to-Business Marketing 2022 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and... learn more

        
 
Consumer Marketing 2022   
July 2021; 297 pages; ISBN# 9781577833154; $385.   

Seventh Edition. Consumer Marketing 2022 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to... learn more

        
 
Consumer Use of the Internet & Mobile 2022   
July 2021; 164 pages; ISBN# 9781577833123; $385.   

Sixth Edition. Providing insight into the 220 million U.S. adult Internet users, this ebook assesses online activities and content, e-commerce spending, mobile access to the... learn more

        
 
Entertainment & Leisure Market Research 2022   
July 2021; 234 pages; ISBN# 9781577832966; $385.   

18th Edition. Entertainment & Leisure Market Research 2022 presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural &... learn more

        
 
Pandemic Impact: Consumer Markets   
July 2021; 270 pages; ISBN# 9781577833147; $385.   

RKMA assessed the consumer marketplace at the onset of the Covid-19 pandemic and has published five ebooks assessing changes in consumer behavior and the impact on businesses in... learn more

        
 
Restaurant, Food & Beverage Market Research 2022   
July 2021; 317 pages; ISBN# 9781577833017; $385.   

19th Edition. With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this business reference ebook provides consumer spending data,... learn more

        
 
Retail & E-Commerce Market Research 2022   
July 2021; 191 pages; ISBN# 9781577833109; $385.   

20th Edition. Retail & E-Commerce Market Research 2022 provides the most comprehensive retail business and

e-commerce market data and analyses available in any... learn more

        
 
Sports Marketing 2022   
July 2021; 309 pages; ISBN# 9781577833116; $385.   

First published in 1997, this is RKMA's 20th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing... learn more

        
 
Travel & Tourism Market Research 2022   
July 2220; 310 pages; ISBN# 9781577833130; $385.   

18th Edition. This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous editions... learn more

        
 
 
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