15th edition. Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. Consumer Behavior 2022 assesses how this spending is... learn more

Fifth Edition. Business-to-Business Marketing 2022 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and... learn more

Seventh Edition. Consumer Marketing 2022 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to... learn more

Sixth Edition. Providing insight into the 220 million U.S. adult Internet users, this ebook assesses online activities and content, e-commerce spending, mobile access to the... learn more

18th Edition. Entertainment & Leisure Market Research 2022 presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural &... learn more

RKMA assessed the consumer marketplace at the onset of the Covid-19 pandemic and has published five ebooks assessing changes in consumer behavior and the impact on businesses in... learn more

19th Edition. With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this business reference ebook provides consumer spending data,... learn more

20th Edition. Retail & E-Commerce Market Research 2022 provides the most comprehensive retail business and

e-commerce market data and analyses available in any... learn more

First published in 1997, this is RKMA's 20th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing... learn more

18th Edition. This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous editions... learn more