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RKMA Publications
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Business-to-Business Marketing 2023   
July 2022; 232 pages; ISBN# 9781577833161; $385.   

Sixth Edition. Business-to-Business Marketing 2022 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and... learn more

        
 
Consumer Behavior 2023   
July 2022; 310 pages; ISBN# 9781577833178; $385.   

16th edition. Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. Consumer Behavior 2023 assesses how this spending is... learn more

        
 
Consumer Marketing & Advertising 2023   
July 2022; 293 pages; ISBN# 9781577833192; $385.   

Eighth Edition. Consumer Marketing & Advertising 2023 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from... learn more

        
 
Consumer Use Of The Internet & Mobile 2023   
July 2022; 141 pages; ISBN# 9781577833208; $385.   

Seventh Edition. Providing insight into the 220 million U.S. adult Internet users, this ebook assesses online activities and content, e-commerce spending, mobile access to the... learn more

        
 
Entertainment & Leisure Market Research 2023   
July 2022; 263 pages; ISBN# 9781577833222; $385.   

19th Edition. Entertainment & Leisure Market Research 2023 presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural &... learn more

        
 
Restaurant, Food & Beverage Market Research 2023   
July 2022; 348 pages; ISBN# 9781577833239; $385.   

20th Edition. With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this business reference ebook provides consumer spending data,... learn more

        
 
Retail & E-Commerce Market Research 2023   
July 2022; 211 pages; ISBN# 9781577833246; $385.   

21st Edition. Retail & E-Commerce Market Research 2023 provides the most comprehensive retail business and

e-commerce market data and analyses available in any... learn more

        
 
Sports Marketing 2023   
July 2022; 329 pages; ISBN# 9781577833253; $385.   

First published in 1997, this is RKMA's 21st assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing... learn more

        
 
Travel & Tourism Market Research 2023   
July 2022; 329 pages; ISBN# 9781577833260; $385.   

19th Edition. This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous editions... learn more

        
 
U.S. Cities & Communities 2023   
July 2022; 254 pages; ISBN# 9781577833277; $385.   

Second Edition. U.S. Cities & Communities 2023 presents dozens of surveys analyzing consumer-related characteristics of U.S. cities. Participation in activities... learn more

        
 
 
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