18th edition. Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. Consumer Behavior 2025 assesses how this spending is... learn more

Eighth Edition. Business-to-Business Marketing 2025 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and... learn more

10th Edition. Consumer Marketing & Advertising 2025 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct... learn more

Ninth Edition. Providing insight into the 220 million U.S. adult Internet users, this ebook assesses online activities and content, e-commerce spending, mobile access to the... learn more

21st Edition. Entertainment & Leisure Market Research 2025 presents an in-depth assessment of leisure, examining the market within the scope of such topics as cultural &... learn more

22nd Edition. With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this business reference ebook provides consumer spending data,... learn more

23rd Edition. Retail & E-Commerce Market Research 2025 provides the most comprehensive retail business and

e-commerce market data and analyses available in any... learn more

First published in 1997, this is RKMA's 23rd assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing... learn more

21st Edition. This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous editions... learn more

Fourth Edition. U.S. Cities & Communities 2025 presents dozens of surveys analyzing consumer-related characteristics of U.S. cities. Participation in activities... learn more