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Consumer Behavior 2021-2022   
July 2020; 475 pages; ISBN# 9781577832998; $485.   

14th edition. Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. Consumer Behavior 2021-2022 assesses how this spending... learn more

        
 
Consumer Behavior: Pandemic & Post-Pandemic   
June 2020; 150 pages; ISBN# 9781577833024; $285.   
Special Edition. RKMA has published Consumer Behavior biennially since 2001. This special edition assesses changes in consumer behavior and spending brought about by the COVID-19... learn more         
 
Business-to-Business Marketing 2020-2021   
September 2019; 344 pages; ISBN# 9781577832829; $485.   

Fourth Edition. Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers... learn more

        
 
Consumer Marketing 2020-2021   
September 2019; 313 pages; ISBN# 9781577832836; $485.   

Sixth Edition. Consumer Marketing 2020-2021 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to... learn more

        
 
Consumer Use Of The Internet & Mobile Web 2020-2021   
September 2019; 380 pages; ISBN# 9781577832843; $485.   

Fifth Edition. Providing insight into the 220 million U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the... learn more

        
 
Entertainment, Media & Advertising Market Research Handbook 2021-2022   
July 2020; 346 pages; ISBN# 9781577832904; $485.   

17th Edition. Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments... learn more

        
 
Healthcare Business Market Research Handbook 2021-2022   
July 2020; 567 pages; ISBN# 9781577832720; $485.   

21st Edition. The handbook presents a comprehensive analysis of the $3.5 trillion U.S. healthcare marketplace with the most recent statistics and data available. This is the #1... learn more

        
 
International Consumer Markets 2020-2021   
September 2019; 370 pages; ISBN# 9781577832867; $485.   

4th Edition. Total annual global consumer spending tops $46.4 trillion. This market is assessed by region, country, and sector in International Consumer Markets... learn more

        
 
Leisure Business Market Research Handbook 2021-2022   
July 2020; 428 pages; ISBN# 9781577832928; $485.   

8th Edition. The annual U.S. leisure market is assessed at $3.0 trillion. Leisure Business Market Research Handbook 2021-2022 presents an in-depth assessment of... learn more

        
 
Restaurant, Food & Beverage Market Research Handbook 2020-2021   
September 2019; 563 pages; ISBN# 9781577832874; $485.   

18th Edition. With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts,... learn more

        
 
Retail Business Market Research Handbook 2021-2022   
July 2020; 356 pages; ISBN# 9781577832935; $485.   

19th Edition. Retail Business Market Research Handbook 2021-2022 provides the most comprehensive retail market data and analyses available in any reference.

... learn more
        
 
Sports Marketing 2020-2021   
September 2019; 607 pages; ISBN# 9781577832881; $485.   

First published in 1997, this is RKMA's 19th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing... learn more

        
 
Travel & Tourism Market Research Handbook 2021-2022   
July 2020; 654 pages; ISBN# 9781577832942; $485.   

17th Edition. This handbook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous... learn more

        
 
U.S. Cities & Communities   
July 2020; 241 pages; ISBN# 9781577833086; $285.   

U.S. Cities & Communities presents dozens of surveys analyzing consumer-related characteristics of U.S. cities. Participation in activities including dining out, music... learn more

        
 
 
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