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Restaurants: Impact Of The Pandemic   
October 2020; 115 pages; ISBN# 9781577833031; $285.   

The restaurant industry lost $120 billion through the first three months of the COVID-19 pandemic and is forecast to sustain $240 billion in losses by the end of 2020. ... learn more

Retail & E-Commerce: Impact Of The Pandemic   
October 2020; 108 pages; ISBN# 9781577833055; $285.   

The pandemic has caused major shifts in consumer behaviors and retail spending. Retail & E-Commerce: Impact of the Pandemic provides an in-depth... learn more

Sports: Impact Of The Pandemic   
October 2020; 90 pages; ISBN# 9781577833093; $285.   

The pandemic has completely disrupted the $430 billion sports business in the United States: postponed and cancelled games and events, games being played in bubbles,... learn more

Travel & Tourism: Impact Of The Pandemic   
October 2020; 98 pages; ISBN# 9781577833062; $285.   

The economic impact of the coronavirus pandemic on the travel sector is projected to reach $500 billion by year-end 2020. Lost federal, state and local taxes and revenue... learn more

Consumer Behavior 2021-2022   
September 2020; 475 pages; ISBN# 9781577832898; $485.   

14th edition. Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. Consumer Behavior 2021-2022 assesses how this spending... learn more

Business-to-Business Marketing 2020-2021   
September 2019; 344 pages; ISBN# 9781577832829; $485.   

Fourth Edition. Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers... learn more

Consumer Marketing 2020-2021   
September 2019; 313 pages; ISBN# 9781577832836; $485.   

Sixth Edition. Consumer Marketing 2020-2021 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to... learn more

Consumer Use Of The Internet & Mobile Web 2020-2021   
September 2019; 380 pages; ISBN# 9781577832843; $485.   

Fifth Edition. Providing insight into the 220 million U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the... learn more

Entertainment, Media & Advertising Market Research Handbook 2021-2022   
September 2020; 346 pages; ISBN# 9781577832904; $485.   

17th Edition. Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments... learn more

Healthcare Business Market Research Handbook 2021-2022   
September 2020; 567 pages; ISBN# 9781577832720; $485.   

21st Edition. The handbook presents a comprehensive analysis of the $3.5 trillion U.S. healthcare marketplace with the most recent statistics and data available. This is the #1... learn more

International Consumer Markets 2020-2021   
September 2019; 370 pages; ISBN# 9781577832867; $485.   

4th Edition. Total annual global consumer spending tops $46.4 trillion. This market is assessed by region, country, and sector in International Consumer Markets... learn more

Leisure Business Market Research Handbook 2021-2022   
September 2020; 428 pages; ISBN# 9781577832928; $485.   

8th Edition. The annual U.S. leisure market is assessed at $3.0 trillion. Leisure Business Market Research Handbook 2021-2022 presents an in-depth assessment of... learn more

Restaurant, Food & Beverage Market Research Handbook 2020-2021   
September 2019; 563 pages; ISBN# 9781577832874; $485.   

18th Edition. With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts,... learn more

Retail Business Market Research Handbook 2021-2022   
September 2020; 356 pages; ISBN# 9781577832935; $485.   

19th Edition. Retail Business Market Research Handbook 2021-2022 provides the most comprehensive retail market data and analyses available in any reference.

... learn more
Sports Marketing 2020-2021   
September 2019; 607 pages; ISBN# 9781577832881; $485.   

First published in 1997, this is RKMA's 19th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing... learn more

Travel & Tourism Market Research Handbook 2021-2022   
September 2020; 654 pages; ISBN# 9781577832942; $485.   

17th Edition. This handbook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous... learn more

U.S. Cities & Communities   
September 2020; 241 pages; ISBN# 9781577833086; $285.   

U.S. Cities & Communities presents dozens of surveys analyzing consumer-related characteristics of U.S. cities. Participation in activities including dining out, music... learn more

Consumer Behavior: Pandemic & Post-Pandemic   
June 2020; 138 pages; ISBN# 9781577833024; $285.   
Special Edition. RKMA has published Consumer Behavior biennially since 2001. This special edition assesses changes in consumer behavior and spending brought about by the COVID-19... learn more         
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