14th edition. Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. Consumer Behavior 2021-2022 assesses how this spending... learn more

Fourth Edition. Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers... learn more

Sixth Edition. Consumer Marketing 2020-2021 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to... learn more

Fifth Edition. Providing insight into the 220 million U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the... learn more

17th Edition. Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments... learn more

21st Edition. The handbook presents a comprehensive analysis of the $3.5 trillion U.S. healthcare marketplace with the most recent statistics and data available. This is the #1... learn more

4th Edition. Total annual global consumer spending tops $46.4 trillion. This market is assessed by region, country, and sector in International Consumer Markets... learn more

8th Edition. The annual U.S. leisure market is assessed at $3.0 trillion. Leisure Business Market Research Handbook 2021-2022 presents an in-depth assessment of... learn more

18th Edition. With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts,... learn more

19th Edition. Retail Business Market Research Handbook 2021-2022 provides the most comprehensive retail market data and analyses available in any reference.

First published in 1997, this is RKMA's 19th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing... learn more

17th Edition. This handbook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous... learn more

U.S. Cities & Communities presents dozens of surveys analyzing consumer-related characteristics of U.S. cities. Participation in activities including dining out, music... learn more