The restaurant industry lost $120 billion through the first three months of the COVID-19 pandemic and is forecast to sustain $240 billion in losses by the end of 2020. ... learn more
The pandemic has caused major shifts in consumer behaviors and retail spending. Retail & E-Commerce: Impact of the Pandemic provides an in-depth... learn more
The pandemic has completely disrupted the $430 billion sports business in the United States: postponed and cancelled games and events, games being played in bubbles,... learn more
The economic impact of the coronavirus pandemic on the travel sector is projected to reach $500 billion by year-end 2020. Lost federal, state and local taxes and revenue... learn more
14th edition. Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. Consumer Behavior 2021-2022 assesses how this spending... learn more
Fourth Edition. Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers... learn more
Sixth Edition. Consumer Marketing 2020-2021 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to... learn more
Fifth Edition. Providing insight into the 220 million U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the... learn more
17th Edition. Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments... learn more
21st Edition. The handbook presents a comprehensive analysis of the $3.5 trillion U.S. healthcare marketplace with the most recent statistics and data available. This is the #1... learn more
4th Edition. Total annual global consumer spending tops $46.4 trillion. This market is assessed by region, country, and sector in International Consumer Markets... learn more
8th Edition. The annual U.S. leisure market is assessed at $3.0 trillion. Leisure Business Market Research Handbook 2021-2022 presents an in-depth assessment of... learn more
18th Edition. With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts,... learn more
19th Edition. Retail Business Market Research Handbook 2021-2022 provides the most comprehensive retail market data and analyses available in any reference.
First published in 1997, this is RKMA's 19th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing... learn more
17th Edition. This handbook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous... learn more
U.S. Cities & Communities presents dozens of surveys analyzing consumer-related characteristics of U.S. cities. Participation in activities including dining out, music... learn more