270 pages; ISBN# 9781577833147; $385
RKMA assessed the consumer marketplace at the onset of the Covid-19 pandemic and has published five ebooks assessing changes in consumer behavior and the impact on businesses in the U.S. consumer marketplace brought about by the economic fallout.
Pandemic Impact: Consumer Markets provides an update to the five prior publications, including the impact of the Covid-19
pandemic on Entertainment & Leisure, Restaurants, Retail & E-Commerce, Sports, and Travel & Tourism.
This business reference ebook provides data and analysis for the various phases of the pandemic to support pandemic-related
research studies. Consumer behavior and spending are assessed for the shutdown, economic recovery, and post-vaccine periods.
This reference also provides an outlook on the post-pandemic consumer marketplace.