90 pages; ISBN# 9781577833093; $285
The pandemic has completely disrupted the $430 billion sports business in the United States: postponed and cancelled games and events, games being played in bubbles, fragmentation of the fan base, disruption of sports marketing and media, vacant arenas and stadiums, and billions of dollars in financial losses. Sports: Impact of the Pandemic quantifies these impacts, providing guidance for the industry to move forward.
Sports: Impact of the Pandemic assesses the impact, activities during the pandemic, and schedule revisions for each of the major league sports, collegiate sports, golf, horse racing, motorsports, tennis, the Olympic games, and more.
Providing insight into the fan base, Sports: Impact of the Pandemic presents consumer surveys, assesses media use during the pandemic, and projects how fans will return to sports post-pandemic.
Sports: Impact of the Pandemic is an essential reference for academic libraries that support a sports management curriculum and an important resource for strategic planning by executives in sports businesses.