108 pages; ISBN# 9781577833055; $285
The pandemic has caused major shifts in consumer behaviors and retail spending. Retail & E-Commerce: Impact of the Pandemic provides an in-depth assessment of how the U.S. retail marketplace evolved since the stay-at-home phase of the pandemic in March 2020 through the initial recovery phase in Fall 2020. The assessment also points to new directions the U.S. retail sector will take going forward.
Retail & E-Commerce: Impact of the Pandemic examines 10 retail segments with month-by-month sales data, foot traffic statistics, and shopping trends. Analysis of trends includes back-to-school spending, Buy Online, Pickup In Store (BOPIS), delivery services, buy local initiatives, and more. The impact of the pandemic on malls and shopping centers is also assessed.
Retail & E-Commerce: Impact of the Pandemic also examines the impact of the pandemic from the consumer perspective. Analysis of trends includes spending shifts driven by increased at-home activities.
The coronavirus pandemic put e-commerce at the forefront of retail as statewide lockdowns, store closures, and the fear of contracting the coronavirus deterred consumers from shopping in stores. Retail & E-Commerce: Impact of the Pandemic quantifies the evolution of e-commerce with monthly sales data and assessments by product category and customer demographic.