115 pages; ISBN# 9781577833031; $285
The restaurant industry lost $120 billion through the first three months of the COVID-19 pandemic and is forecast to sustain $240 billion in losses by the end of 2020. Restaurants: Impact of the Pandemic quantifies the impact from both the consumer
and business perspective. Assessment is made for restaurant brands,
full-service and limited service sectors, and college campus
foodservice. Month-by-month revenue data provides a baseline for research studies and strategic planning. Survey findings provide
insight into anticipated post-pandemic changes in consumer dining behaviors and shifts in spending.
Restaurants: Impact of the Pandemic assesses the growth in carryout and delivery, increases in alcoholic beverage service,
ghost kitchens, innovations in drive-thru service, new emphasis in restaurant design, and more.
Menu preferences during the pandemic are assessed nationally and state-by-state. Outdoor dining is also discussed.
Chapter 17: Restaurants of the Future presents changes in the marketplace brought on by the pandemic.