607 pages; ISBN# 9781577832881; $485
First published in 1997, this is RKMA's 19th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing 2020-2021 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing.
Sports Marketing 2020-2021 will provide you with the most recent statistics and data available. This assessment of the $350 billion sports marketplace includes 63 categories of spectator sports, 11 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements.
Over 1,700 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources important to the sports business marketplace.
Previous editions have been used by advertising agencies, professional sports teams, sports agents, public and academic libraries, and university sports management programs. This is the best selling publication of its kind available from any source.