649 pages; ISBN# 9781577832485; $385
15th edition...expanded to 118 chapters and 649 pages. This handbook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference.
Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum. And this market research handbook has been used as a strategic business planning resource by executives in dozens of hotel corporations, travel companies, and tourism business.
With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.
The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA.
Travel & Tourism Market Research Handbook 2017-2018 includes Hotels & Resorts, previously published as a separate annual reference handbook by RKMA. Ten chapters in the 2017-2018 edition provide the current data and assessments on hotel brands, city-by-city data, construction and supply growth, corporate profiles, management companies, occupancy and rates, segmentation, timeshare, valuations, and more.
Over 3,500 website links -- directly embedded into the electronic edition -- will direct you to additional market research information and other resources.