368 pages; ISBN# 9781577832447; $385
15th Edition. Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.
Entertainment, Media & Advertising Market Research Handbook 2017-2018 profiles a range of sectors including ad agencies, advertisers, Internet properties, broadband and mobile service providers, multichannel operators, TV networks, radio stations, newspapers and magazines, film studios, music recording labels, and social networks.
This user-friendly resource also provides discussions on market trends, guidelines for demographic-focused advertising, and over 700 website links to additional resources.
As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field. It also serves as a reference resource for academic libraries and supplemental text for university curricula.